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Marketing
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The following information is directly from the 2011-2012 College Catalog, pg. 69. To download a full pdf version of the catalog, click here.
 Marketing, Associate in Science Degree
Associate in Science Degree This program is designed to provide a wide education in the liberal arts, as well as the skills necessary to pursue a career in retail or wholesale merchandising upon graduation. Students who have completed this program may seek immediate employment or may transfer to a four-year institution. With proper advising, students have successfully transferred to many colleges with a minimum loss of college credit. Before registering, it is the student's responsibility to seek transfer advising with a Marketing advisor or counselor. (Learn more)
Marketing by Degree Requirements
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General Education
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21 (22) Credits
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+ENG*101 Composition
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3
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+COM*173 Public Speaking
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3
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Math Elective ++
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3
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Fine Arts Elective
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3
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Science Elective
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3(4)
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+ECN*102 Principles of Microeconomics or +ECN*101 Principles of Macroeconomics
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3
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+Psychology or Sociology Elective
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3
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Program Requirements
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18 (19) Credits
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+BMG*202 Principles of Management
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3
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+BMK*201 Principles of Marketing
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3
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+BBG*231 Business Law I or +BBG*234 Legal Environment of Business
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3
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ACC*100 Basic Accounting or + ACC*115 Financial Accounting
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3(4)
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BBC*115 Business Software Applications or CST*201 Introduction to Management Information Systems
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3
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+BMG*204 Managerial Communications
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3
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Directed Business Elective (choose 1)
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3 Credits
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BES*118 Small Business Management
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+BBG*234 Legal Environment of Business
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+BBG*295 Cooperative Work Experience I
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Open Electives
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6 Credits
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Marketing Electives2
(Choose 4 courses from the following)
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12 (13)Credits
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BMK*103 Principles of Retailing
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BMK*106 Principles of Selling
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+BMK*230 Advertising and Promotion
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+BMK*216 Internet Marketing
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+BMK*123 Principles of Customer Service
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Total Credits:
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60 (61, 62)
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Marketing (By Semester)
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First Semester
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15 (16) Credits
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+ENG*101 Composition
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3
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BBC*115 Business Software Applications or CST*201 Introduction to Management Information Systems
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3
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Mathematics Electives++
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3(4)
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+BMK*201 Principles of Marketing
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3
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Marketing Elective
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3
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Second Semester
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15 Credits
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+BMG*204 Managerial Communications
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3
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+Psychology or Sociology Elective
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3
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+BMG*202 Principles of Management
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3
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Marketing Elective
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3
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+BBG*231 Business Law I or +BBG*234 Legal Environment of Business
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3
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Third Semester
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15(16) Credits
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+COM*173 Public Speaking
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3
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ACC*100 Basic Accounting or + ACC*115 Financial Accounting
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3(4)
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Science Elective
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3(4)
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Marketing Elective
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3
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Marketing Technology Elective
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3
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Fourth Semester
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15(16) Credits
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Fine Arts Elective
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3(4)
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+ECN*102 Principles of Microeconomics or +ECN*101 Principles of Macroeconomics
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3
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Marketing Technology Elective
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3
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Directed Business Elective
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3
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Marketing Elective
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3
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Total Credits:
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60 (61, 62)
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+ This course has a prerequisite.
++ Placement testing is required. MAT*137 or higher.
Electives should be chosen after consultation with a Marketing faculty advisor.
From College Catalog 2011-2012, p. 69
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